No matter how big or small your city is, starting a new tango community will always be a challenge. Like most new ideas, it won’t catch on right away. A small core group will usually appear (eventually), and their support will be welcome.
But there will be plenty of times when you’ve created a great playlist, set out good bottles of Malbec, and got dressed up only to discover a mere handful of attendees at your milonga.
It’s discouraging, and for new organizers, hard not to take personally.
“How come other places have such tango communities? How come I’m not successful like other organizers?” we ask (or whine to) ourselves.
Keep in mind that the organizers in our favorite communities elsewhere do not have a magic bullet that draws in crowds. They don’t have special powers or possess some sort of rare genius.
Rather, they are people with a lot of persistence, passion…and patience.
So don’t give up. And don’t stop caring.